Guide
Types of face masks and how to use them
Face masks are short, intensive moments of care added on top of your daily routine. Clay masks absorb excess oil, sheet and gel masks give a quick hit of hydration, and sleeping masks lock in moisture overnight. None of them replaces your basic routine, but chosen well they give a quick and enjoyable boost to how your skin looks.
Types of masks and what they do
- Clay masks (kaolin, bentonite): absorb excess oil and grime from the pores; for oily and combination skin
- Sheet masks: a fabric or fibre sheet soaked in serum; intense hydration in 10–20 minutes
- Gel and cream hydrating masks: quick relief for dry and dehydrated skin; some can be left on without rinsing
- Sleeping masks: a thin layer as the last step of your evening routine reduces moisture loss overnight
- Exfoliating masks: contain AHA, BHA or enzymes; used briefly and once a week
- Soothing masks: centella, panthenol or oat for redness and sensitivity
Choosing by skin type
Oily and acne-prone skin benefits most from clay and salicylic acid masks, but these should not be applied to dry areas. "Multi-masking" is a good solution for combination skin: a clay mask on the T-zone and a hydrating mask on the cheeks.
Hydrating and sleeping masks suit dry skin, and soothing, fragrance-free gel masks suit sensitive skin. Avoid exfoliating masks when you have active acne, eczema or irritated skin.
What to look for when buying
- A type that matches your goal: clay for oil, gel or sheet masks for hydration, a sleeping mask for overnight
- No fragrance, alcohol or essential oils for sensitive skin
- Single-use, sealed packaging for sheet masks; do not save an opened mask for the next day
- A clearly stated percentage and wear time for acid masks
How to use it
Always apply masks to cleansed skin. Spread a clay mask in a thin, even layer, usually leave it on for 5–10 minutes and rinse with lukewarm water before it dries completely and cracks. Place a sheet mask on your face for 10–20 minutes; remove it before it starts to dry and pat the remaining serum into your skin.
After the mask, carry on with your routine where you left off: toner and serum if needed, and always moisturizer. Apply a sleeping mask in a thin layer instead of, or over, your evening moisturizer.
If your skin feels tight after a clay mask, shorten the time next time or apply the mask only to oily areas.
DIY mask mistakes
- Home mixes with lemon, vinegar, baking soda or toothpaste: they disrupt the skin's pH and can cause irritation and pigmentation
- Spices such as cinnamon or garlic: risk of burns and allergic reactions
- Letting a clay mask dry until it cracks
- Leaving a sheet mask on until it dries: a dry mask can pull moisture back out of the skin
- Using several acid masks and exfoliants in the same week
FAQ
How many times a week should I use a face mask?
Once or twice a week is enough for clay and exfoliating masks. Hydrating sheet and gel masks can be used several times a week depending on your skin's needs, even more often in dry spells.
Are clay masks good for acne?
They help skin look more matte and clean by absorbing excess oil. But they do not replace acne treatment; think of them alongside salicylic acid, benzoyl peroxide or the treatment your dermatologist recommends.
Should I wash my face after a sheet mask?
Usually not. Pat the leftover serum into your skin and follow with moisturizer. If the stickiness bothers you, rinse lightly with water.
What is the difference between a sleeping mask and a night cream?
Sleeping masks usually contain more occlusive or humectant ingredients and are applied as the very last step to reduce moisture loss overnight. For dry skin, a thin layer can go on over your night cream.
This article is for general information only and is not medical advice. If you have a skin condition, are pregnant or take regular medication, talk to your dermatologist or pharmacist before starting a new product.
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